A UXer with an MBA, because UX is serious business

Michelle Pakron | UX Strategy + Design

Portfolio of Selected Works

Welcome to the Dark Side (of design)

FEATURED presentation - deceptive design

Knowledge is Power

Lunch and Learn Presentation

I presented a virtual session to a large global energy company's worldwide Experience team on Deceptive Design patterns. 

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Screenshot of an expert review

Enterprise - gen ai  

Expert Review + Collaborative Design Sessions for AI ChatBot

Expert Review; Client Ideation + Roadmap Workshop

Applied expert knowledge can be the catalyst for rapid improvement.

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Find a Doctor

healthcare - Feature design

Everyday Well Patient Portal - Find a Doctor

Product Owner; UX Research; User Interface Design; Vendor Integration Strategy

Improving patient experience in spite of caveats and technical limitations.

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finance - research project

Invesco CollegeBound 529 User Study + Redesign

User Research + Testing; Recommendations Report; Information Architecture; UX Design; UI Design

Never underestimate the value of validating assumptions about your users' needs and wants.

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Visual Language

finance - design system

Invesco US Digital Visual Language

Project Lead, UI Design, Design Documentation

The Invesco Visual Language  is a living system, changing and adjusting as necessary.

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Invesco Refresh

finance  - site redesign

Invesco US Redesign

Project Lead, UX Analysis & Design, UI Design & User Testing

Redesigns can provide an opportunity to leap forward while still remembering what worked in the past.

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Invesco US Android App

finance - Native Mobile

Invesco US Android Mobile App

UX Design; UI Design; Interaction Design

One does not simply port over an iOS app to Android...

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MS SOS

egov - Award-winning redesign

Mississippi Secretary of State Redesign

UX Analysis & Design, Content Strategy, Information Architecture, UI Design, HTML & CSS, SharePoint Branding & Implementation

The Mississippi Secretary of State Redesign project was a largscale reimagining of what a state agency website could be  and a crowning example of device-agnostic design.

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