A UXer with an MBA, because UX is serious business

Michelle Pakron | UX Strategy + Design

Hi, I’m Michelle! I’m a UXer with backgrounds in design, psychology, and business. I am obsessed with THINKING before DOING and believe that good UX is good business.

My super powers?

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Hi! I'm Michelle!

Featured case studies

Welcome to the Dark Side (of design)

FEATURED presentation - deceptive design

Knowledge is Power

Lunch and Learn Presentation

I presented a virtual session to a large global energy company's worldwide Experience team on Deceptive Design patterns. 

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Screenshot of an expert review

FEATURED project - Gen AI

Applied expert knowledge can be the catalyst for rapid improvement

Expert Review; Client Ideation + Roadmap Workshop

I improved the UI and overall user experience, and provided guidance on future feature enhancements for an AI chatbot at a large energy company.

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Find a Doctor

featured project - Healthcare

Improving patient experience in spite of caveats and technical limitations

Product Owner; UX Research; UI Design; Vendor Integration Strategy

I completely redesigned the Everyday Well Patient Portal’s ‘Find a Doctor’ feature to make it easier for patients to search for suitable providers that meet their needs.

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Invesco Refresh

featured project - finance

Redesigns can provide an opportunity to leap forward while still remembering what worked in the past

Project Lead, UX Analysis & Design, UI Design, Design System,  & User Testing

As the lead for the redesign for the the Invesco US website, I started with a competive analysis, usability testing, and a brand new design system and visual language.

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What I am up to right now